"Tech in Insurance & Health: the opportunity of an integrated digital transformation", is the title of the new research published by the Italian Insurtech Association, in collaboration with Allwell, RGA and EY. A detailed overview of the Italian Insurance & Health system that identifies the main trends, innovation drivers, enabling technologies, opportunities and challenges emerging from the convergence of two strategic industries, insurance and health, which are undergoing a profound process of digital transformation. The contribution gathered through interviews with public and private healthcare operators, active throughout the country, was also fundamental to complete the analysis on the health business and the synergies between the healthcare and insurance sectors.
What are the most important trends? The research clearly shows how, in a context characterised by growing attention to health issues and rapid technological development, the role of the insurer is evolving according to a number of main drivers, transversal to the Companies.
It is evident that there is a shift from the role of passive actor, oriented towards the reimbursement of the claim following the occurrence of the insured event, to a role of active and proactive actor in guiding the client in the prevention processes, with the dual objective of increasing knowledge and relationships, and improving, as much as possible, the Companies’ technical accounts by reducing claims’ incidence on it. The 'From Cure to Care' approach therefore aims at a change in classical health and insurance protection models, putting the patient at the centre and focusing on prevention, contributing to the adoption of healthy and virtuous behaviour and early diagnosis. Strong emphasis is placed on the shift towards a patient-experience based on an increasing integration of digital and physical care, through tools such as telemedicine, virtual assistance and robot caregivers.
It is necessary to move towards a 360-degree offer of services and assistance throughout the Patient Journey (prevention, diagnosis, treatment and post-claims phases), to encourage the adoption of these solutions and to make them effective. The trends identified by the insurance players are substantially in line with the vision that emerged from the interviews conducted with healthcare workers. In particular, there is confirmation of the importance of the development of integrated ecosystems, and the diffusion of patient management solutions based on the combination of digital services and face-to-face medical assistance, for the full realisation of the "phygital" model: using technology to build a bridge between the physical and digital worlds.