The numbers are speaking clearly: 2020 is the year of the online shopping while the 2021 continues the trend. According to the Salesforce Shopping Index Report in the first trimester of this year, the global e-commerce has grown 58%, which is a significantly bigger number with respect to the same period in 2020 when the detected growth was only 17%. In Italy, the increase is even higher and equals 78%, which is placing us fourth in the world after Canada, the Netherlands and the United Kingdom.

The smartphone sales are growing as well, in our country the data traffic generated by the smartphones has grown from 21% in the fourth trimester of 2020 to 24% in the first trimester of the 2021 while the sales volumes carried out from the laptop were reduced by almost a half.

The pandemics has definitely played a crucial role for the merchants and pushed them to shift to online, which also led to a reduction of the cultural distrust effect that traditionally follows the online sales sector. The purchasing habits are evolving and most probably, we will have to prepare for more changes.

Zooming in on the groceries sector, according to the B2c eCommerce observatory of the Politecnico di Milano in collaboration with Netcomm in 2020 the portion of the groceries sold online has grown by 56%. Just imagine that in 2020 during the lockdown the spikes in demand were reaching around 300/400% with respect to the pre-pandemics times.

Numbers confirm that the digitalization has already become one of the pillars of the shopping experience, constraining companies to reconsider the approach to the merchants' physical stores and to the associated workforce. Therefore, it is fundamentally important both for the companies in the GDO space and for the small merchants to build a digital relationship with the customer, overcome the cultural resistance and implement the necessary technology in the stores. 

In Retail sector the online shopping numbers are growing (+5,5 billion euros in 12 months) while the services revenues have dropped by half (-47%) due to the crisis in tourism and transportation industries. As a counter trend the insurance services numbers have grown by 6% which equals to 1,6 billion euros​

If we take a look at the retail sector during the pandemics, the lockdown has created one of the most profound changes of the last decade greatly affecting the numbers on the Italian market. For instance, a significant growth of the online shopping was detected (+5,5 billion euros in 12 months), while the services industry numbers have dropped by half (-47%) due to the crisis in the tourism and transportation industries.

According to the B2c eCommerce observatory, as a countertrend the online purchases in the insurance services have grown by 6% which equals to 1,6 billion euros.

Furthermore, there are some insurance products like those offered by the Unipol Group that are created specifically for the commercial sector and provide legal protection in case of disputes with the suppliers, coverage in case of accidental damages caused by a third party while carrying out the professional activity. This insurance products also include data protection, with assistance in case of a malware detection, providing security programs in case of computer attacks, data and archives reconstruction in case of a loss and if a data archives breach occurs the insurance product offers protection in case if personal data of the clients or suppliers was misused.